Summertime Strength

Platinum Strength

It's summer again, and that means sun, sand, salt—and plenty of opportunities for hair damage. Luckily, there’s no need to fret. Just prep before all your warm-weather fun.

Platinum Strength products can help repair up to two years worth of damage in as little as five uses for beautifully smooth hair. Just use the shampoo and conditioner together, and with continued use you can prevent further damage—which means more beach time and pool parties.

The line has a Renewing Deep Conditioning treatment (perfect for especially rough, sunny, salty beach days) and a Strengthening Heat Protectant Spray that comes in handy for recreating beach waves with your curling iron instead of with a dip into the ocean.

And here's a tip: To protect tresses pre-swim, dilute some conditioner with water and spray it through your hair for a barrier that not only protects but softens. With Platinum Strength, you’ll be ready for summer in no time at all.